Manual actions and recovery
Penalty recovery is punishing work. You are reconstructing years of decisions made by people who have often left the company, then presenting a case to a reviewer you cannot speak to, in a process with almost no feedback loop. Haynes built a reputation on doing that methodically — link auditing, documentation, reconsideration submissions — rather than through the guesswork that dominated the discipline for years.
Algorithms and AI-generated search
More recent research focuses on how AI systems are being layered into Search. She authored SEO in the Gemini Era and won the widely-watched Wix SEO competition in 2019. Her weekly newsletter sits at the technical end of the market — patent readings, Google statements, quality-guideline changes — rather than tactics.