Operating in public
The thing that distinguishes Dooley is that FatRank functions as an open notebook for the agency — ranking experiments, campaign outcomes and vertical breakdowns published as they happen. The content generates the leads that feed the agency, which is a complete and visible commercial loop that very few agency owners run in the open.
Link building at scale
His core discipline remains authority acquisition in competitive commercial verticals, where organic position translates directly into revenue rather than into brand exposure.