Community as infrastructure
Industry communities usually plateau as networking groups. WTS did not. It built the mechanisms that actually change career trajectories: structured mentoring, a speaker pipeline into major conferences, and salary-transparent job listings. That combination is genuinely rare.
Consulting practice
Alongside the community, she works as an SEO strategist helping brands grow their organic presence, and is a familiar name on the BrightonSEO and MozCon speaker lists.